To celebrate their 40th anniversary, UGG launched a bold, new global look for the brand with the campaign, ‘Step into the New Wild.’

We worked with talent that embodied the spirit of ‘The New Wild’; people with individualistic and unapologetic approaches to the modern world around them. Adwoa Aboah, Heron Preston, Lil’ Miquela, and Luka Sabbat carry the visuals through disruptive vignettes across social channels, heroic media placements in New York, London and LA, and a full visual merchandising package for flagship and marquee retailers.