Stash started with two hippies in a basement blending and brewing teas that could get them high. 40 years later, the tea’s out-there flavor combinations still embodied their eccentric origins, but their brand had embraced the category’s “cozy girl drinking tea” cliché. We gave them a new positioning, their fist tagline A Little Bag of Crazy, a massive amount of content on a very modest budget, most of which was spent on googly eyes.

Featured on Muse by Clio who called the campaign “dark” and “unhinged,” which, fair.

Awards:
The One Show | Shortlist: Film Under 100k Budget

Chief Creative Officer: Linda Knight
Group Creative Director: Kyla Elliott
Creative Director: Gabriel Miller
Creative Director: Ted Kapusta
Creative Director: Anthony Alvarez
Associate Creative Director: Spencer Cook
Associate Creative Director: Jess Lasher
Junior Copywriter: Ally Layton