Building off the success of 2018’s introduction of the Intuit Giant, an embodiment of the power of the Intuit ecosystem, in 2019 we told a story that hustlers and dreamers around the world could identify with. We worked with an up-and-coming musician, Raiche, and street artist, Geraluz, to add layers of authenticity to this :60 spot that debuted during the Grammys.
In 2018, Intuit unveiled it’s first ever brand campaign, introducing the Intuit Giant as a metaphor representing the power of TurboTax, QuickBooks and Mint to help small business owners. For the 2019 campaign, we continued to celebrate the makers and the hustlers with a new story of a girl in New York who fulfills her dreams. Driven brand new track, custom made for the spot, from up-and-comer Raiche, we debuted the spot on the Grammys.