When Activision and Skylanders made a game that let kids create and play their own characters, we thought it was only right that we let kids create the advertising for it. Thinking we were getting off easy, by not having to write scripts, we made up for it by worrying if we were going to get good stuff. After all, saying you believe in the raw creative genius of kids is one thing. Putting the fate of the entire advertising campaign in their hands—that's proving it. 

Awards:
Clio Entertainment | Shortlist: Games Innovation Category